The game’s most diehard audience existed in that country, and knowing that, Blizzard presented the new game to them directly. It’s no secret StarCraft was a monster hit in South Korea and continued to be so for years after its release, and that’s exactly why StarCraft II was announced in Seoul, South Korea, not BlizzCon. They have always considered their global reach - both their reach as it exists, and ways they can extend it. It’s a genuine gaming platform with an enormous audience.īlizzard Entertainment doesn’t keep its mission statement a secret it’s published directly on their website. Mobile games aren’t just Angry Birds and gacha games anymore. In the realm of MOBAs, Tencent’s Arena of Valor boasts over 200 million registered players and 80 million daily active users. You’ve probably never heard of Asobimo, but Iruna Online is one of its most successful titles with 3.5 million players. Japanese developer Asobimo, Inc has built its kingdom almost entirely upon graphically stunning MMOs for mobile devices. Stranger Things has released a tie-in RPG for mobile platforms, and it’s actually good. The behemoths of gaming PUBG and Fortnite are both fully playable on cell phones. Mobile phones are powerful computing beasts these days, capable of hosting full-blown RPGs, MMOs, and FPS games. In North America and Europe, mobile games are assumed to be shallow moneygrabs, and admittely, they sometimes are. Handhelds are popular in Japan, and mobile gaming is the de facto gaming platform in regions such as China.
Mobile gaming has a deeply negative reputation in North America and Europe, but it’s popular - and, in fact, the standard way to play games - in many other parts of the world.
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